evidence.php
Get more customers to buy now with Social Evidence
- Get up to a 15% increase in conversions
- Multiple options for displaying social proof
- Motivate with ethical FOMO and special offers
Watch to learn more
What is Social Evidence?
Social Evidence is a tool that uses small pop-ups to display proven psychological motivators to buy now, including four different types of social proof, scarcity, loss aversion, and promotions.
Why do I need Social Evidence?
Social Evidence increases your conversion rates by combining proven strategies to motivate more of your customers to buy.
Social Evidence will help increase sales
With real-time widgets on your website, you can effectively convey various types of social proof, such as popularity, demand, and positive reviews by showing that others have recently visited your site, bought from you, or even left a positive review and endorsements for your website and products.
Popularity combined with ethical FOMO (fear of missing out) are emotionally persuasive factors that significantly influence shoppers to buy.
We call this type of persuasion data "social evidence," and it’s very influential because of its ability to create an instant positive emotional response in buyers, increasing your sales by up to 15%.
Improve your conversion rates in 3 different ways
Use widgets to amplify social proof and create trust
Reviews
Display recent Product Reviews from customers that have bought the same product your visitors are currently considering buying, so they can see that others have made the same purchase and are happy with it.
Streaks
Streaks are very compelling because they show a large number of actions taken over any timeframe you choose. These streaks can be total overall product purchases, total individual product purchases on specific product pages, registrations, downloads, or other relevant actions. Potential customers love this type of group-based social proof, because they can instantly see that many others have successfully gone before them, which creates an incredible amount of confidence and trust.
Conversions
Conversions are individual actions taken by your customers and then displayed individually in real time—giving your shoppers the ability to see a more personal type of social proof to which they can instantly relate. Conversions can show information like your customer's first name, city, and state, along with what action they took and when, and can include relevant data points like recent purchases, appointment bookings, opt-ins, subscriptions, and other actions.
Visitor count
Visitor count gives you the ability to ethically utilize FOMO to gently persuade potential customers to take action at the very moment that they are looking at your products or services and considering whether they should buy.
You can display how many people are viewing a particular product in real time, which is a powerful motivator—creating a unique combination of both reassurance and urgency for your customers to buy.
Use call-to-action widgets to display limited-time offers
Announcements
In addition to social proof, you can also create announcements to let visitors know about promotions, new features, company updates, awards, downtime, new products, holidays, incentives, limited supplies—pretty much anything you want to say or point out to people visiting your website.
Special offers
You can also create special offers. These can be a great way to drive traffic and immediate conversions to specific products, whether they be new items, sale items, or even discounted or discontinued items. You can even do a fire sale or a special limited-time offer.
Use boomerang tabs to bring shoppers back to your website
A boomerang tab is a special browser tab that scrolls social proof across it, creating just enough movement to grab your shopper's eye if they happen to leave your site and open a new tab. The movement of the boomerang tab will bring their attention back to your website, where you have an additional conversion opportunity.
Ready to increase your traffic and conversions?
See first-hand how Shopper Approved drives more reviews, more search engine traffic & higher conversions.
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Questions & Answers About Social Evidence
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Popular Questions
How do Online Reviews and Ratings Benefit Businesses?
Online reviews and ratings are essential for businesses, particularly in the e-commerce sector, as they significantly influence consumer trust, purchasing decisions, and overall sales performance. Here’s how they benefit businesses:
Building Trust and Credibility
Consumer Trust: Online reviews are a cornerstone of consumer trust. A remarkable 99.9% of customers read online reviews, making them a critical factor in the decision-making process. When potential buyers see positive feedback, they are more likely to trust the brand.
Credibility through Recommendations: Approximately 88% of buyers trust online reviews as much as personal recommendations, which enhances the credibility of businesses that actively engage with their customers through reviews.
Driving Sales and Conversions
Impact on Purchase Behavior: Research indicates that online ratings directly affect consumer behavior. For instance, products with positive reviews can sell 200% more than those without. Furthermore, displaying reviews can lead to a 270% increase in conversion rates, highlighting their effectiveness in driving sales.
Star Ratings Influence: The overall star rating of a product plays a crucial role in purchase decisions. Studies show that 72% of consumers consider buying products with a 3-star rating, but this drops significantly for lower ratings. This demonstrates the importance of maintaining high ratings to attract potential customers.
Enhancing Customer Engagement
Feedback Mechanism: Reviews provide valuable insights into customer preferences and experiences, enabling businesses to improve their offerings. Engaging with customers through feedback can turn satisfied buyers into brand ambassadors who promote the business through word-of-mouth.
Social Proof: Positive reviews serve as social proof, influencing other potential customers by showcasing the popularity and reliability of products or services. This is particularly important in competitive markets where differentiation is key.
Search Engine Optimization (SEO) Benefits
- Incorporating reviews into a business's website can improve its search engine visibility. Shopper Approved, for example, helps e-commerce sites increase organic search traffic by utilizing customer ratings and reviews effectively. This not only enhances credibility but also drives more traffic to the site.
In summary, online reviews and ratings are vital tools for businesses seeking to build trust, enhance credibility, drive sales, and engage with customers effectively. By leveraging these insights, companies can significantly improve their market presence and customer loyalty.